南达科他州的斯图吉斯市发展了自己的品牌，坚定地将自己定位为美国大的摩托车拉力赛之一。这一新品牌的创立是在该市终止与SMRi（Sturgis Motorcycle Rally，Inc.）的合同时引发的，SMRi多年来一直负责品牌推广。

原英文版

The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the United States. Creation of the new brand was sparked when the city terminated its contract with SMRi (Sturgis Motorcycle Rally, Inc.), which has been in charge of branding for many years.

斯特吉斯拉力赛总监杰里科尔解释了新标志的含义当然，这意味着骑行和弯弯曲曲的道路，这就是“s”象征的是遍布斯图吉斯和黑山的蜿蜒道路，以及带有“s”的城市名称。“翅膀描绘了摩托车和马达，它代表了自由和爱国者，他们每年都来这里在山上自由骑行。”

原英文版

Sturgis Rally Director Jerry Cole explains the meaning in the new logo. “Of course, it means riding and the curving roads, and that’s what the ‘S’ symbolizes is the winding roads throughout Sturgis and the Black Hills and the city name with the ‘S.’ The wings depict the motorcycle and the motor, and it represents the freedom and the patriot that come here every year to ride free in the hills.”

原文链接：https://www.logolounge.com/articles/anindependentsturgisbrand